Our vision

METRO is a partner of many small and mid-sized independent companies. Their success is our focus. We have made it our goal to lift the food and hospitality sector to a new level and to take advantage of the unique opportunity that the comprehensive digitisation of the industry presents – both for our customers, who can transform their business for long-term prosperity, and for us. By accompanying them on this path, we can foster customer loyalty and tap additional economic potential. Our vision: to deliver sustainable solutions with superior added economic value for independent entrepreneurs.

As a platform, we are working jointly with diverse market players to set tomorrow’s standards: for absolute customer focus, practice-oriented digital solutions and sustainable business models.

The foundation for this is our profitable wholesale segment, which is oriented to business customers and enjoys stable growth rates – because the core of our business is our trusting relationship with our some 21 million customers in 35 countries. We see ourselves as a relationship company.

METRO is furthermore shaped by highly motivated employees who fill our open corporate culture with life. They combine passion, a collaborative approach and outstanding performance in our core business. In boldly pursuing new ideas, they continually challenge the status quo and drive our business forward.

Our Vision

METRO is setting tomorrow’s standards: for customer focus, digital solutions and sustainable business models.