Meet our METRO family

Countries and brands – our international food service network

METRO is a leading international wholesaler operating in more than 30 countries worldwide. We consider ourselves the strong partner of choice for professional customers and pursue an attractive multichannel marketing strategy, selling our products via 624 wholesale stores and 89 delivery depots as well as the online marketplace METRO MARKETS, to secure this status. The offering for our customers is rounded out by innovative, tailored services.

(Status: 30 June 2023)

METRO and MAKRO – a strong community

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Food Service Distribution – for reliable delivery

Aviludo

Aviludo

Aviludo was acquired in 2021, being a leading FSD company in Portugal for HoReCa with a strong expertise in meat processing. Around 13,000 customers are delivered out of 9 depots all over the country.

Caterite Food & Wineservice

Caterite Food & Wineservice

Caterite Food & Wineservice is a UK-based food delivery specialist. The company supplies HoReCa customers in the premium and mass catering sector with a mix of locally and internationally sourced food.

Classic Fine foods

Classic Fine Foods (CFF)

Classic Fine Foods is one of the leading Asian delivery specialists for gourmet foods. The company supplies high-end customers, such as five-star hotels and premium restaurants, in Asia, UK and the Middle East. CFF was acquired by METRO in August 2015.

Johan i Hallen & Bergfalk (JHB)

Johan i Hallen & Bergfalk (JHB)

JHB is a leading Swedish specialist supplier of meat, fish, and seafood, serving more than 4,000 HoReCa customers in Sweden and Finland. The company has strong capabilities in meat and fish processing. With METRO since May 2023.

Pro à Pro France

PRO à PRO

PRO à PRO delivers to around 42,000 customers all over France. Its focus is business catering as well as canteens and system catering. PRO à PRO has been strengthening METRO since February 2017.

Pro a Pro Spain

Pro a Pro Spain

More than 4,000 customers trust in Pro a Pro Spain – the FSD specialist in frozen food distribution with a strong presence in the Canary and Balearic islands. They are part of METROs portfolio since 2020.

R express

R express

R express is a leading German premium foods supplier. The company delivers top-of-the-line products to Horeca customers. Since April 2016, it has belonged to METRO.

Digital Solutions – to make our customers' lives easier

DISH by METRO

DISH

DISH offers the hospitality industry and its employees competitive and innovative digital solutions so that they can focus on what they love most: serving their guests with passion.

Own brands – developed for and with our customers

Our extensive assortment satisfies a wide range of professional customer requirements. It offers something for any need – at different price and quality points.

In 2017, we joined forces with professional chefs to align our brand image and product range with the wholesale sector. In 2018 we rolled out this product mix in all countries. Our target for 2030? An increase in share of own brands to over 35%.

Our assortment – especially that of our own brands – is a strong lever to achieve a positive impact in terms of more sustainable consumption. In a continuous transformation process, we are expanding our assortment of sustainable, local and healthy products for our customers to meet their expectations. At the same time, we help them differentiate themselves from competitors, strengthen local economies and influence our supply chains by raising our ambition to meet environmental and social standards.

METRO Chef

METRO Chef - designed to satisfy the demanding gastronomy needs with quality food products.

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METRO PROFESSIONAL

METRO Professional - developed with and for professionals with the aim to offer customers´ peace of mind and trust. It provides practical, reliable and efficient accessories, tools and appliances.

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METRO Premium

METRO Premium - created to offer distinctive high-end quality food for delightful culinary experience by making the guests feel special.A change in the way of working from focusing on price to focus on quality, a shift of mindset from trading approach to building together will also transform our customers’ response from transactional to loyalty.

Own-brand tinned tomato paste

Insights - Own Brands

Interview with Jens Bresler | Own Brands Development Process | Facts and Figures

METRO Own Brands Logos

METRO own brands – strong partners for restaurateurs

Delicacies, great coffee or furnishings for every space – the high quality of METRO own brand products is impressive.

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Pile of own brand oil bottles

Own brands: products that grab attention

Reliable quality at low prices: own brands deliver what professional customers need. We reveal the bestsellers.

MPULSE

Franchises – big love for small shops

Traders are a core customer group for METRO. Small, independent retailers in Eastern Europe and Russia receive tailored support in the form of advice, products and offerings such as the franchise format.

Like a phoenix rising from the ashes

Like a phoenix rising from the ashes

A fire destroyed Valéria Fialová’s store and her family’s livelihood. Together with METRO, the trader took a fresh start.

Writing a different success story

Writing a different success story

As Iuliana and Costin Ghinea opened their café in Bucharest, Covid-19 gave them the idea for their current business.