Countries and brands – our international food service network

METRO is a leading international wholesaler operating in more than 30 countries worldwide. We consider ourselves the strong partner of choice for professional customers and pursue an attractive multichannel marketing strategy, selling our products via 672 wholesale stores and 66 delivery depots as well as the online marketplace METRO MARKETS, to secure this status. The offering for our customers is rounded out by innovative, tailored services.

Own brands – developed for and with our customers

Our extensive assortment satisfies a wide range of customer requirements. It offers something for any need – at different price and quality points.

In 2017, we joined forces with professional chefs to align our brand image and product range with the wholesale sector. In 2018 we rolled out this product mix in all countries. Our target for 2030? An increase in share of own brands to over 35%.

  • METRO Chef - designed to satisfy the demanding gastronomy needs with quality food products.
  • METRO Professional - developed with and for professionals with the aim to offer customers´ peace of mind and trust. It provides practical, reliable and efficient accessories, tools and appliances.
  • METRO Premium - created to offer distinctive high-end quality food for delightful culinary experience by making the guests feel special.A change in the way of working from focusing on price to focus on quality, a shift of mindset from trading approach to building together will also transform our customers’ response from transactional to loyalty.

Franchises – big love for small shops

Traders are a core customer group for METRO. Small, independent retailers in Eastern Europe and Russia receive tailored support in the form of advice, products and offerings such as the franchise format.