Our ambition: METRO is a leader in the food wholesale and distribution sector. We intend to further build on our success alongside our professional HoReCa and Trader customers.

  • We firmly believe: our wholesale strategy will generate organic growth. The market in our segment is large enough – in all of the countries we operate in.
  • The time is right: the competition is fragmented, the industry sector is growing and major social trends are in our favour.
  • We are on track to achieving our goal: we have named our strategy sCore. We intend to score the goals we are aiming for. Everything it takes to achieve this is at our very core: METRO is wholesale. We deliver performance, we know where we want to be and we’re on our way.

Let’s do this!

sCore – our goals at a glance

METRO sCore - Wholesale to the max

We are investing in our network of stores and depots, in digital solutions, sales, franchise business and food service distribution.

  • Wholesaler sharpening its focus on professional customers and expanding its multichannel model. Key measures planned through 2030:
    • Functional reorientation of stores for professional customers with focussed B2B assortments
    • Increase in share of own brands to over 35% planned
    • Expansion of FSD (Food Service Distribution) business through extended use of store space for delivery, additional depots and strengthened sales force
    • International expansion of the online marketplace METRO MARKETS
    • Improvement of customer retention through scaling of digital DISH products for the hospitality industry
    • Expansion of franchise solutions for Trader customers
  • METRO aims to outperform market growth and announces medium- and long-term ambitions through 2030:
    • Total sales to grow initially by 3% to 5% CAGR from 2022 to 2025, then accelerating to over €40 billion by 2030
    • Growth driven primarily by FSD sales, which are set to more than triple, and expansion of marketplace business to more than €3 billion; digital sales to grow to 40% of total sales
    • EBITDA to show initial robust growth of 3% to 5% CAGR from 2022 to 2025, rising long-term to over €2 billion in 2030
    • Cash investments to increase to as much as 2.5% of total sales annually until 2025, then gradually reduced to a long-term level of up to 1.5%
    • Free cash flow is to cover increased investment requirements to deliver the targeted organic growth in the medium term. Long-term, free cash flow to increase to over €0.6 billion in 2030
    • The ratio of net debt to EBITDA is to be lowered gradually to the targeted approximately 2.5x by 2025
    • Dividend policy confirmed at 45-55% of EPS

More on MPULSE

Last-mile logistics: right to the doorstep

Last-mile logistics: right to the doorstep

Evening order, morning delivery: tracing the MAKRO logistics network down to the 'last mile'.

METRO MARKETS: ‘Make the cake bigger’

METRO MARKETS: ‘Make the cake bigger’

Growing during the lockdown? How METRO MARKETS, the B2B marketplace focused on HoReCa customers, expanded into Spain.

A morning with sales force manager Sven Fydrich

He knows what matters

Personal, quick, uncomplicated: that's how the METRO sales force works. A morning with sales force manager Sven Fydrich.