The bulk price benefit for METRO customers is obvious. But what’s METRO’s objective with the buy-more-pay-less strategy?
MPULSE
METRO AG acquires JOHBECO AB ("Group"), whose subsidiary Johan i Hallen & Bergfalk is a leading Swedish specialist supplier for meat, fish, and seafood.
Press Release
With options ranging from wholesale stores and deliveries to digital tools, the focus of the multichannel marketing strategy is always on the customer.
MPULSEDear visitor,
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