Since late 2016, Real has been presenting its new Food Lover concept at its completely renovated pilot store in Krefeld am Niederrhein. Now called 'Markthalle' ('indoor market'), it offers customers a superlative shopping experience with more customer service, more fresh produce and more emotional appeal. "Live the good life" is the philosophy behind all of the food and non-food departments.
The range in Krefeld leaves nothing to be desired. The store is laid out like a traditional indoor market, with lots of small-scale traders under one roof, from a butcher and an artisan baker to a coffee roaster. There is also a food court with a unique offering. Culinary delights and lust for life – that is what the new concept is all about.
Markthalle Krefeld is part of Real's strategic realignment. The aim is to strike out on new paths and drive innovations. With Real, the future of shopping starts today.